Restaurant News

After opening its first Boise-area restaurant in Kuna, California chain exits Idaho

A pizza chain hungry for a piece of Boise’s competitive restaurant pie has exited Idaho.

And, unless something changes, the brand won’t return anytime soon.

Pieology, which debuted early last year at the Ridley’s Family Supermarkets Shopping Center in Kuna, closed permanently Aug. 22, according to a publicist for the chain.

The store at 1327 N. Meridian Road was opened by a California transplant who, along with her husband and a business partner, signed a development rights agreement to open five Idaho franchise locations. The hope was to expand to other parts of the Treasure Valley — maybe even Twin Falls.

But now there are no plans for Pieology locations in Idaho, the publicist said in an email.

Founded in 2011, Pieology is headquartered in Tustin, California. Its restaurants are “down-the-line” pizzerias. Customers can purchase signature pizzas or choose ingredients while moving down a service line. Employees — “Pieologists” — spread them on the crust. Then the individual-sized pies get baked at high heat.

Pieology operates 95 locations nationwide. Its chief competitors are larger chains Blaze Pizza and Mod Pizza, which continue to operate in Idaho.

In addition to pizza, Pieology offers tempting sides such as cheese bread.
In addition to pizza, Pieology offers tempting sides such as cheese bread.

This story was originally published November 5, 2024 at 3:14 PM.

Michael Deeds
Idaho Statesman
Michael Deeds is a long-serving entertainment reporter and opinion columnist at the Idaho Statesman, where he chronicles the Boise good life: restaurants, concerts, culture, cool stuff. He started as a summer intern after graduating from the University of Nebraska with a news-editorial journalism degree. Deeds’ prior Statesman roles have included sportswriter, music critic and features editor. His other writing has ranged from freelancing album reviews for The Washington Post to bragging about Boise in that inflight magazine you left on the plane. 
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