Why install solar on your home? “It’s the responsible thing to do.”
Viewers of a national TV show that celebrates the world's greatest inventions — and highlights modern innovators — selected a North Idaho company's product as their favorite.
"The Henry Ford's Innovation Nation with Mo Rocca," which airs Saturday mornings on CBS, surveyed viewers on Twitter.
On Tuesday, the show used social media to congratulate Solar Roadways of Sandpoint.
Solar Roadways was selected over 15 other innovators.
Scott and Julie Brusaw are the Idaho couple behind Solar Roadways, which is developing durable textured glass panels that can be built into roads, driveways, parking lots and walkways to harness solar power. The panels could have other uses, too, including melting snow and displaying warning messages.
The other finalist in the competition was the Hippo Roller, a water collection tool that helps people in places like rural Africa to collect up to five times more water than a single bucket would.
Many support the Brusaws' vision of using roads to generate power. They received $850,000 in federal seed money and, in 2014, raised more than $2.2 million from 48,746 people in an Indiegogo crowdfunding campaign online.
Katy Moeller: 208-377-6413