Erotic chain Hustler Hollywood to open in Boise. (Will Larry Flynt visit Idaho fans?)
When Hustler Hollywood opens its first Idaho store, fascinating cultural questions could be answered.
Is Hustler, the gleefully raunchy pornographic magazine, still available in print form?
Does Boise’s strict nudity ordinance apply to thong-wearing mannequins surrounded by sex toys?
Will Hustler publisher Larry Flynt, 77 — the infamous First Amendment lawsuit warrior — visit Idaho to celebrate the grand opening?
Boise should know by summer.
Hustler Hollywood, a chain of adult stores owned by Larry Flynt Publications (LFP), is coming to the corner of Fairview Avenue and Curtis Road. The boutique is slated to take over a former Rent-A-Center building at 5805 W. Fairview Ave.
“We have all of our permits, and we’re looking to open in the month of July,” a company representative said by phone Tuesday from the LFP headquarters in Beverly Hills, California.
Two similar adult stores already are in business less than a mile away on Fairview, so making it a threesome shouldn’t raise too many eyebrows. National chain Adam & Eve welcomes customers at 6919 W. Fairview Ave. Locally owned Pleasure Boutique operates at 5022 W. Fairview Ave.
Still, Hustler Hollywood will bring brand recognition — at least if you’re old enough to remember prehistoric porn peers Playboy and Penthouse.
“Erasing the shame since ’98,” the chain claims, “Hustler Hollywood is a safe place for everyone to explore and satisfy their desires. We hand select a wide range of pleasure and sexual wellness products for our customers. There’s something for every gender, orientation and preferred type of play. Play dress up in our sexy lingerie or learn something new with an educational book.”
When Hustler Hollywood opened California shops in Fresno and Sacramento in 2018, Flynt appeared in person, greeted fans and signed autographs.
He also suggested that the stores probably weren’t as salacious as worked-up citizens might imagine.
“We are just a retail operation,” he told the Sacramento Bee in a phone interview in advance of his visit. “We are not selling anything we feel is obscene.”
This story was originally published March 3, 2020 at 4:25 PM.