Is it the Power of Love or the power of suggestion?
Both forces are strong in the new India Pale Ale from Mother Earth Brew Co. Power of Love IPA is the first beer that head brewer Chris Baker has developed in Idaho since the San Diego County brewery opened a large production facility in Nampa last year.
What a peach it is.
Purple six-packs ($9.99) get your mind whirring before you even get a sip. Tasting notes on the can instruct your brain what it’s about to perceive: “fresh melon, Georgia peach, super clean.”
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Part of Mother Earth’s rotating Resinator Hop Series, Power of Love (6.7 ABV, 67 IBU) is a fun, balanced sipper heading into early summer. It’s a beer that might even appeal to drinkers who didn’t think they enjoyed IPAs.
“What we’re trying to achieve with that IPA is not something as resiny and bitter and aggressive,” explains Mike Westley, Mother Earth’s Pacific Northwest account executive. “In turn, it ends up being perceived as more fruit-forward.”
Power of Love? More like the magic of malt (pale 2-row, white wheat, medium crystal), hops (Mosaic, Simcoe, Amarillo) and brewing technique.
Pop a can. Take a whiff and a swig. Mmmm. Definitely a hint of melon and peach in there, right? Crazy.
Power of Love will be available on tap and in six-packs through June. Shucks, if only they could keep it around long enough to serve during the Huey Lewis & The News concert in August at the Western Idaho Fair.
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