For years, you or someone you know asked one question about Taco Bell Arena — why isn’t there a Taco Bell inside of it?
There was not a place to grab a chalupa or gordita in the 15 years Boise State’s basketball home was named for the fast-food chain. But with the recently announced, new name, there may be new additions.
The arena will become ExtraMile Arena this summer, and as part of the naming agreement, at least two concession areas could be rebranded to reflect the convenience stores’ sponsorship and sell some of their products.
“(Boise State) retains final product approval of all products sold within the arena,” states the naming-rights agreement, obtained by the Idaho Statesman. “Products shall not conflict with any current university sponsorships or agreements.”
You may not have been able to get tacos, but perhaps some beef jerky will suffice?
In addition to the rebranding of some concession areas, the new signage is part of the deal, which will pay Boise State $8,369,511 over 15 years. ExtraMile will pay $450,000 the first year, and incrementally more annually up to $680,665.38 in the final year. It can end the agreement after the 10th year with a two-year notice.
The deal is pending full approval, as the Idaho State Board of Education meets next week, and it will be among the topics to be discussed.
BOISE STATE SUMMER CLASSIC JUNE 24
The Boise State Summer Classic Softball Game is set for Monday, June 24 at the Boise Hawks’ Memorial Stadium. The football team’s annual event is scheduled to begin at 5:30 p.m. with the home run derby, immediately followed approximately an hour later by the six-inning game pitting the offense against the defense. Gates will open at 5 p.m.
Following the game, the team will sign autographs for fans in attendance. General admission tickets are $5, and admission is free for kids 12 and under. Tickets can be purchased by calling 208-322-5000, in person at the Memorial Stadium Box Office or online at BoiseHawks.com. A portion of the proceeds will go to the Team Harsin Program, which generates scholarships for at-risk youth to participate in the Treasure Valley Optimist Youth Football Organization.