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When Bill and Tami Reed opened their Eagle bicycle shop in March of 2000, they told the Idaho Statesman the business would be “a family thing.”
Nearly 20 years later, their bike shop family has grown, prompting them to expand to a second location. This time, they’re taking the Reed Cycle operation to Boise with a storefront in the former Car Tub car wash at 2340 N. Bogus Basin Road.
“I’ve got a very committed staff, and we could not keep enough people around,” Bill said in an interview on Tuesday.
With the expansion, he hopes to be able to employ six to eight full-time staff with additional seasonal staff in the summer. Sons Taylor and Daniel and daughter Catie, who were 10, 7 and 3 years old when the original Reed Cycle opened, will work at the new store.
Bill said the new store, which is slated to open between mid-June and early July, will be similar to the existing Eagle location: It will feature a full-service garage for tune-ups and repairs, as well as a variety of bicycles and gear for sale.
“We start with the smallest kids’ bikes and go up to the highest-end gravel bikes, road bikes and mountain bikes,” Bill said.
Location, location, location
Bill and Tami had an easy enough time opening their first store. They saw a “for rent” sign on a downtown Eagle building, called the number on the sign and had a lease the same day.
Building space is a bit harder to come by in Boise these days, but Bill said the family still got pretty lucky with the Bogus Basin Road location. He said an employee driving by in February 2017 noticed that the building would be on the market soon. When it was listed, the Reeds entered an offer immediately. They won the bid the next week.
For a cycling business, Bill said, the intersection of Hill and Bogus Basin roads is an ideal spot.
“To us, it’s an easy in and out (for people heading to Bogus Basin) to stop in for quick repairs, and we’ve got all this space to do test rides,” he said.
Plus, Bill added, the Reeds will have great neighbors. Reed Cycle will share a parking lot with Greenwood’s Ski Haus and a structure with a fourth Zen Bento restaurant. The local Japanese-inspired chain will offer healthy options that its owner hopes will be popular with cyclists stopping by Reed.
There will be small differences between the original and new locations, Bill said, but the most important component is still there.
“We are definitely still a family-run business, and we try to treat our employees as family, too,” he said.