According to a television news report, Caldwell has a new agricultural-oriented city logo. According to Carrie Smith-Seigman, director of Destination Caldwell, the logo is designed to keep money in Caldwell and to prevent “leakage.” Destination Idaho contracted with a Seattle-based design firm, paying $65,000 for the logo. It seems to me that one way to “prevent leakage” (of local spending, I presume) would be to find a local, or at a minimum, an Idaho design firm, and contract with them. I realize that logo design is an artistic endeavor and subject to individual interpretation, and the new logo seems fine. The selection of an out-of-state design firm seems in conflict with the stated mission of keeping spending local.
William Applegate, Boise