Business

New CEO steps in at Bodybuilding.com

Richard Jalichandra
Richard Jalichandra

Richard Jalichandra will bring more than two decades of executive experience in the tech industry as the new CEO of one of Boise’s most successful tech companies, Bodybuilding.com.

He succeeds Ryan DeLuca, who founded the company in his garage and oversaw Bodybuilding.com as it grew into a half-billion-dollar-a-year sales machine with 800 employees. DeLuca sold a controlling stake in 2008 to media mogul John C. Malone’s Liberty Media, which changed its name to Liberty Interactive Corp. in 2011. DeLuca told the Statesman he surprised his staff when he announced suddenly in October that he was stepping down to travel the world and consider options for a new startup.

“I couldn’t be happier to be joining Bodybuilding.com,” Jalichandra said Tuesday. “With a monthly audience of 32 million fitness enthusiasts, it’s one of the largest digital fitness properties in the world.”

Jalichandra started his career at large corporations, including working as a marketing sales analyst at IBM from 1986 to 1988 followed by three years as a field manager at Ford Motor Co. He later worked as CEO at three startups and as a senior executive at a handful more. Most recently, in 2013 he took over CEO duties at iSocket in Austin, Texas, and guided the company toward its sale 14 months later.

Jalichandra started at the company Monday. He said he is in the process of moving from Austin to Boise.

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