Business

Coldwater Creek’s new owners say brand will return to its roots

Coldwater Creek may be the Idaho women’s retailer that got away, but its new owners vow to take the brand back to its roots. Just not in Idaho.

The retail chain started in the 1980s in a Sandpoint couple’s apartment. Thirty years later, it slipped into financial doldrums and couldn’t claw its way out, enduring quarter after quarter of losses.

A New York private equity firm, Sycamore Partners, bought the brand through an affiliate company when Coldwater Creek went through bankruptcy in 2014. The bankrupt retailer shuttered its stores, including one in Boise Towne Square mall, and sold off all its inventory. Sycamore Partners said it would re-launch the brand as a different business.

Today, Coldwater Creek appears to be revived as Coldwater Creek Direct, selling clothing online. On its website, coldwatercreek.com, the company says it “values the brand’s rich heritage, upbeat vibe and amazingly loyal customers.”

The website says the new brand will not “scrimp on fabrics” and will “reinvigorate trusted favorites” in its apparel lines and offer good customer service.

“We took inspiration from all that was great about the brand at its best and started a whole new Coldwater Creek from there,” the website says.

Requests for comment from Sycamore Partners and Coldwater Creek Direct went unanswered. A media-relations agency listed for press inquiries told the Statesman that it no longer works for the company, and an email message was not returned.

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