Toyota's Best-Selling Truck Is Headed Back To America
The Tacoma Is Headed Home
For years, picking up a Toyota Tacoma meant you were getting a truck stamped 'Made in the USA.' That all changed when the latest generation rolled in, and Toyota shifted Tacoma production to Mexico. Now, the company is throwing it into reverse.
Toyota Motor North America says Tacoma production will slowly pack its bags and head from Baja California back to San Antonio, Texas, over the next four years. By 2030, the Texas plant's new assembly line should be humming, putting the Lone Star State back in the driver's seat as Tacoma's main home.
Remember Toyota's campaign bragging about how many Toyotas are designed, engineered, and built right here? Shifting Tacoma production back to Texas is about as loud a statement as you can make. Given how much Americans love their trucks, moving Tacoma assembly back to the US is Toyota doubling down on one of its most loyal fan bases. And we're pretty sure it can also appease Ford's Jim Farley.
A $3.6 Billion Investment
But this isn't just about moving the production in a snap. Toyota is dropping a cool $3.6 billion to beef up its San Antonio plant, complete with a second assembly line in the works.
When the new line fires up in 2030, Toyota expects to add over 2,000 jobs and crank out about 150,000 more vehicles a year.
Don't expect an overnight switch. Toyota is phasing out Tacoma production in Mexico over the next four years, making sure the supply chain doesn't skip a beat.
Toyota says this big spend fits its plan to boost local manufacturing and stay nimble for whatever customers want, all part of its so-called 'multi-pathway' approach. It also lines up with the company's 'best-company-in-town' mindset, which is all about putting money back into the communities where it builds cars.
A Very Significant Taco
The Tacoma is still one of Toyota's crown jewels in North America, and the sales numbers tell the story. In June 2026 alone, Tacoma deliveries jumped 3.4% to 23,158 trucks. For the first half of the year, Toyota moved 143,848 Tacomas – a 9.9% bump over last year's numbers.
What's even wilder is that the Tacoma keeps outselling the full-size Tundra, which only managed 74,368 sales in the first half of 2026. That cements Tacoma as not just Toyota's top truck, but one of its biggest heavy hitters, period.
The move also reflects how important the US has become to Toyota's global strategy. In recent years, the company has gone so far as to export American-built trucks to Japan and introduce US-built models, such as the Indiana-produced Highlander, to Japanese buyers. Bringing Tacoma production back to Texas fits neatly into that broader story.
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This story was originally published July 7, 2026 at 5:30 AM.