The state said a Boise-area heating company deceived customers. What happened
A Caldwell company agreed to change its advertising after Idaho Attorney General Raúl Labrador’s office accused the business of misleading customers.
Labrador’s office sued Right Now Heating, Cooling & Plumbing, alleging it was running deceptive direct-mail advertisements that claimed customers could obtain a furnace or air conditioning unit for a discounted price. Right Now denied the allegations.
“You can get rid of your old furnace and replace with a brand new, top of the line furnace for $1,200,” one of the advertisements said.
The Attorney General’s Office alleges that the claim and others made by the company were not true.
The lawsuit said that to get a new furnace, the customer would have to pay the installation cost for the furnace and a new air conditioning unit, and Right Now’s ad “does not disclose clearly and conspicuously the cost of the furnace or provide the complete cost to purchase and install both units.”
Labrador’s office said customers have complained that the company failed to provide them with an itemized contract identifying the equipment and services they agreed to buy, and that they were provided a document titled “estimate” that the company contended was a sales contract.
Labrador’s office said the company’s “estimate” had a tendency to mislead or confuse reasonable customers. It accused Right Now of a pattern of unfair competition and deceptive acts that violate the Idaho Consumer Protection Act and the Idaho Rules of Consumer Protection.
The Attorney General’s Office and Right Now agreed to an assurance of voluntary compliance in which the company agreed to change its advertising to clearly disclose the total cost it charges customers to purchase and install its HVAC products. For instance, if the company advertises that a customer can purchase an air conditioner for $1,475 installed, it must sell the air conditioner for that price.
The agreement, in which Right Now does not admit liability, requires the company to keep all records related to customer complaints it receives for two years after the date it takes effect.
“Right Now’s stipulations to the terms of this assurance do not constitute admissions by it to any facts or violations of any state or federal law, rule or regulation,” the agreement says. “Right Now enters into this assurance for the purpose of resolving the Attorney General’s concerns ... “
The company agreed to pay the Attorney General’s office $6,500 for fees and costs it incurred in pursing the lawsuit.
Canyon County District Judge Randall Grove approved the agreement on Dec. 22.
This story was originally published February 8, 2026 at 4:00 AM.
