Business

Lego opens its 1st Idaho store. But it’s not Boise area’s 1st store specializing in Legos

The Lego Group will sell its popular brick building toys at the Village at Meridian.
The Lego Group will sell its popular brick building toys at the Village at Meridian. Lego Group

A new Lego store has opened in The Village at Meridian.

The Lego Group, one of the world’s largest toy manufacturers, has brought its colorful brick building blocks to the space between Loft and Brighton on Longwing Lane. It’s the first Lego store in Idaho, although Bricks & Minifigs, a chain of national franchises, has had a a store at 10150 W. Fairview Ave. since 2016.

According to a news release:

The Lego store has a wide product assortment, hands-on play opportunities and in-store building events. The store also offers “build a minifigure tower” and a “pick-a-brick” wall, where customers pay for a cup and fill it with individual Lego bricks of their choice.

“The Lego store at The Village of Meridian will deliver an immersive Lego brand experience,” said Travis Blue, vice president of Lego Group’s retail stores in the Americas, in a news release announcing the Friday, Aug. 11, opening.

The store hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sundays.

There are 113 Lego stores in North America. The company is privately owned and headquartered in Denmark.

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This story was originally published August 10, 2023 at 3:39 PM.

Angela Palermo
Idaho Statesman
Angela Palermo covers business and public health for the Idaho Statesman. She grew up in Hagerman and graduated from the University of Idaho, where she studied journalism and business. Angela previously covered education for the Lewiston Tribune and Moscow-Pullman Daily News.  Support my work with a digital subscription
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