Business

The iPhone took over, and a Downtown Boise store closed

The MacLife store at 8th and Myrtle streets in Downtown Boise has closed.
The MacLife store at 8th and Myrtle streets in Downtown Boise has closed. adutton@idahostatesman.com

The MacLife store that opened seven years ago at 8th and Myrtle streets in Downtown Boise has closed.

“We’d been considering closing it for a while,” said Kevin Love, who owns the business with Erik Smith. “The area down there is definitely on the upswing, but with the changes in how Apple does things ... it has made less and less sense to have that location open.”

MacLife’s store at 8610 N. Overland Road remains open and is now the company’s sole location.

Why did they close in Downtown Boise? MacLife has always focused on Apple computers — not mobile devices.

During the past few years, as the iPhone and iPad began to dominate the market, most people who walked in the door at MacLife in Downtown Boise were there for iPhone repair and accessories, which had a much lower price than a new computer.

The Downtown Boise store never lost money, having “four fabulous years and three mediocre years,” Love said.

Two people worked at the Downtown Boise store. One moved to the Overland Road store, and the other retired, Love said.

Audrey Dutton: 208-377-6448, @audreydutton

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