Guy Fieri Just Launched a New Line of His ‘Favorite Snack of All Time' in 5 Bold Flavors
Guy Fieri is bringing Flavortown to another aisle at the grocery store.
On Tuesday, it was revealed that the celebrity Food Network host would expand his retail presence as part of a new partnership with SNAX-Sational, the innovator behind snacks like Cookie Pop, Candy Pop and PB&J Pop.
Joining the municipalities of Flavortown are several "bold" new versions of popcorn-an ancient food that dates back thousands of years and just so happens to be one of Fieri's "all-time favorites."
"Ever since I was a kid, I've been a freak for popcorn! So to be able to take one of my all-time favorite snacks to Flavortown is pretty exciting!" the Diners, Drive-ins and Dives star joked. "Sure, I'm gonna bring you the classics but get your taste buds ready for some real deal flavor bombs that you won't find anywhere else on the shelf!"
Guy Fieri Partners With SNAX-Sational Brands for Chef-Inspired Line of Flavored Popcorn
According to the May 29 press release, the collaboration is bringing five takes on microwave popcorn to the snack aisle with a "new level of flavor," personality and a simple ingredient list that includes whole grain popcorn, palm or sunflower oil, salt, spices and in some recipes, real butter (never any artificial flavors or colors).
"Guy is known for creating bold, unforgettable food experiences, and together we've developed a lineup that delivers big flavor, high-quality ingredients and fun in every bag," Mike Hagan, CEO of SNAX-Sational Brands, added.
Related: Guy Fieri's Flavortown Sauce Receives an ‘Amazing' Honor: ‘Excited for the Recognition'
The new line is debuting in varieties like Big Bite Butter, Cinnamon Butter Bomb, Mexican Street Corn, Straight Up Popcorn, and Prime Time Kettle, all of which are certified Kosher, and gluten-free, some are even vegan.
- Big Bite Butter: Big butter flavor that's bold and unapologetic
- Cinnamon Butter Bomb: Sweet with a rich buttery finish
- Mexican Street Corn: Tangy lime flavor with just enough heat
- Straight Up Popcorn: No frills. Full flavor.
- Prime Time Kettle: Sweet meets salty - with attitude
Hagan said that consumers are "ready for a more exciting popcorn experience," and that's what this new collaboration aims to provide-from its standout packaging to "innovative flavors that will illuminate off the shelf." The exec is sure this new popcorn collection is a "game changer."
Guy Fieri's Flavortown Microwave Popcorn collection is expected to be available at grocery store chains nationwide soon (an exact rollout date was not immediately clear; prices may vary). To learn more about the brand or to review a full ingredient list, visit the official Flavortown Popcorn website.
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This story was originally published May 19, 2026 at 9:40 AM.