Michael Deeds: Treasure Valley radio ratings for spring 2014

By Michael Deeds - mdeeds@idahostatesman.com

Updated July 29, 2014 6:37 AM

It's that time again. Here are your spring 2014 Arbitron, er, Nielsen Audio radio ratings, which measure listener share among commercial radio stations. A couple of observations: Newcomer My 102.7 took a bite out of the numbers pie from Mix 106, Kiss FM, even The River. And it was a brutal book for country stations not named Wow. Here is a link to a similar post with fall 2013 numbers, so you can see changes.

Listeners 12 and older between 6 a.m. and midnight (the overall bragging rights category):

KSAS-FM 103.5 (Kiss FM, contemporary hits): 6.0

KAWO-FM 104.3 (Wow country): 5.6

KKGL-FM 96.9 (The Eagle, classic rock): 5.6

KSRV-FM 96.1 (Bob FM, classic hits): 5.4

KBOI-AM 670 (news/talk): 5.0

KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 4.8

KCIX-FM 105.9 (Mix 106, Hot AC): 4.4

KQXR-FM 100.3 (The X, active rock): 3.9

KZMG-FM 102.7 (My 102.7, Hot AC): 3.7

KRVB-FM 94.9 (The River, AAA): 3.5

KJOT-FM 105.1 (Variety Rock, classic rock): 3.5

KTHI-FM 107.1 (K-Hits, classic): 3.5

KIZN-FM 92.3 (Kissin’ 92.3, country): 3.3

KKOO-FM 99.5 (Kool Oldies): 3.3

KXLT-FM 107.9 (Lite 108, adult contemporary): 3.3

KIDO-AM 580 (news/talk): 2.5

KQFC-FM 97.9 (Nash, country): 2.1

KDBI-FM 101.9 (Regional Mexican): 1.7

KQBL-FM 100.7 (The Bull, country): 1.4

KTIK-FM 93.1 (The Ticket, sports): 1.4

(The rest were below 0.5; not measured)

Listeners 25 to 54 between 6 a.m. and midnight (the advertising category):

KKGL-FM 96.9 (The Eagle, classic rock): 7.9

KSRV-FM 96.1 (Bob FM, classic hits): 6.5

KAWO-FM 104.3 (Wow country): 5.8

KCIX-FM 105.9 (Mix 106, Hot AC): 5.8

KQXR-FM 100.3 (The X, active rock): 5.8

KJOT-FM 105.1 (Variety Rock, classic rock): 5.1

KZMG-FM 102.7 (My 102.7, Hot AC): 4.7

KSAS-FM 103.5 (Kiss FM, contemporary hits): 4.0

KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 4.0

KBOI-AM 670 (news/talk): 3.6

KXLT-FM 107.9 (Lite 108, adult contemporary): 3.6

KTHI-FM 107.1 (K-Hits, classic): 3.2

KRVB-FM 94.9 (The River, AAA): 2.9

KDBI-FM 101.9 (Regional Mexican): 2.9

KIZN-FM 92.3 (Kissin’ 92.3, country): 2.2

KIDO-AM 580 (news/talk): 1.8

KQFC-FM 97.9 (Nash, country): 1.8

KTIK-FM 93.1 (The Ticket, sports): 1.8

KQBL-FM 100.7 (The Bull, country): 1.1

KKOO-FM 99.5 (Kool Oldies): 0.7

(The rest were below 0.5; not measured)

Standard clarification: These are quarter-hour share, or AQH, numbers. “Share” is the percentage of listeners tuned in to a station at a given time. Kiss FM’s 6.0 in 12-plus means 6.0 percent of everyone in the market listening to the radio at that time was tuned in to that station. “Rating” — the percentage of potential listeners in the market actually tuning in — is an entirely different thing. Find out more here.

This story was originally published July 28, 2014 at 3:56 PM with the headline "Michael Deeds: Treasure Valley radio ratings for spring 2014."

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