Words & Deeds

Michael Deeds: Treasure Valley radio ratings for spring 2014

It's that time again. Here are your spring 2014 Arbitron, er, Nielsen Audio radio ratings, which measure listener share among commercial radio stations. A couple of observations: Newcomer My 102.7 took a bite out of the numbers pie from Mix 106, Kiss FM, even The River. And it was a brutal book for country stations not named Wow. Here is a link to a similar post with fall 2013 numbers, so you can see changes.

Listeners 12 and older between 6 a.m. and midnight (the overall bragging rights category):

  • KSAS-FM 103.5 (Kiss FM, contemporary hits): 6.0
  • KAWO-FM 104.3 (Wow country): 5.6
  • KKGL-FM 96.9 (The Eagle, classic rock): 5.6
  • KSRV-FM 96.1 (Bob FM, classic hits): 5.4
  • KBOI-AM 670 (news/talk): 5.0
  • KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 4.8
  • KCIX-FM 105.9 (Mix 106, Hot AC): 4.4
  • KQXR-FM 100.3 (The X, active rock): 3.9
  • KZMG-FM 102.7 (My 102.7, Hot AC): 3.7
  • KRVB-FM 94.9 (The River, AAA): 3.5
  • KJOT-FM 105.1 (Variety Rock, classic rock): 3.5
  • KTHI-FM 107.1 (K-Hits, classic): 3.5
  • KIZN-FM 92.3 (Kissin’ 92.3, country): 3.3
  • KKOO-FM 99.5 (Kool Oldies): 3.3
  • KXLT-FM 107.9 (Lite 108, adult contemporary): 3.3
  • KIDO-AM 580 (news/talk): 2.5
  • KQFC-FM 97.9 (Nash, country): 2.1
  • KDBI-FM 101.9 (Regional Mexican): 1.7
  • KQBL-FM 100.7 (The Bull, country): 1.4
  • KTIK-FM 93.1 (The Ticket, sports): 1.4
  • (The rest were below 0.5; not measured)
  • Listeners 25 to 54 between 6 a.m. and midnight (the advertising category):

  • KKGL-FM 96.9 (The Eagle, classic rock): 7.9
  • KSRV-FM 96.1 (Bob FM, classic hits): 6.5
  • KAWO-FM 104.3 (Wow country): 5.8
  • KCIX-FM 105.9 (Mix 106, Hot AC): 5.8
  • KQXR-FM 100.3 (The X, active rock): 5.8
  • KJOT-FM 105.1 (Variety Rock, classic rock): 5.1
  • KZMG-FM 102.7 (My 102.7, Hot AC): 4.7
  • KSAS-FM 103.5 (Kiss FM, contemporary hits): 4.0
  • KWYD-FM 101.1 (Wild 101.1, rhythmic contemporary hits): 4.0
  • KBOI-AM 670 (news/talk): 3.6
  • KXLT-FM 107.9 (Lite 108, adult contemporary): 3.6
  • KTHI-FM 107.1 (K-Hits, classic): 3.2
  • KRVB-FM 94.9 (The River, AAA): 2.9
  • KDBI-FM 101.9 (Regional Mexican): 2.9
  • KIZN-FM 92.3 (Kissin’ 92.3, country): 2.2
  • KIDO-AM 580 (news/talk): 1.8
  • KQFC-FM 97.9 (Nash, country): 1.8
  • KTIK-FM 93.1 (The Ticket, sports): 1.8
  • KQBL-FM 100.7 (The Bull, country): 1.1
  • KKOO-FM 99.5 (Kool Oldies): 0.7
  • (The rest were below 0.5; not measured)
  • Standard clarification: These are quarter-hour share, or AQH, numbers. “Share” is the percentage of listeners tuned in to a station at a given time. Kiss FM’s 6.0 in 12-plus means 6.0 percent of everyone in the market listening to the radio at that time was tuned in to that station. “Rating” — the percentage of potential listeners in the market actually tuning in — is an entirely different thing. Find out more here.

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