Not to Starburst your bubble, Idaho, but we live in a corny place.
That’s the verdict from a list of the most popular Halloween candy in all 50 states.
Idaho’s No. 1 choice during trick-or-treat season is candy corn, according to online retailer CandyStore.com.
Um, really? That dependably stale treat that Grandma sets out in a dish during Easter, Thanksgiving and Christmas? The “cilantro of candy,” as one of my coworkers labels it?
Second place in Idaho? Starburst.
You know where else candy corn was the most popular Halloween candy? Iowa — Idaho’s name-confusion nemesis. Where loving corn makes a lot more freakin’ sense.
Look, I enjoy a handful of fresh candy corn during the holidays as much as anyone. But I still have trouble rationalizing CandyStore.com’s Halloween claim about Idaho. My sons, who are 8 and 10, bring home zero candy corn after trick-or-treating. It isn’t usually served pre-packaged in treat-sized bags. Parents don’t want their kids accepting candy that isn’t individually wrapped. Are Idaho adults supposedly just sitting around guzzling candy corn during Halloween? (OK, maybe there’s a kernel of truth there.)
Still, CandyStore.com’s metrics sound more reliable than my anecdotal evidence.
“We looked at 11 years of sales data (2007-2017), looking in particular at the months leading up to Halloween,” CandyStore.com explains. “We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us verify our conclusions.”
This did not impress my 10-year-old.
“What people buy most are Whoppers,” he said. “Then Snickers and Kit Kats.”
“M&M’s!” chimed in his brother.
One thing we all can agree on is that the Gem State’s favorite Halloween sweet ain’t the Idaho Spud candy bar. Sadly. (Two words: coconut shavings. Coconut chases away, like, 50 percent of humanity.)
Here are the most popular Halloween candy choices in America, according to CandyStore.com:
4. Reese’s Cups
6. Candy corn
7. Hot Tamales
9. Tootsie Pops
10. Jolly Ranchers