Good Burger owner Nicholas Jones is confident that his Boise fast-food restaurant serves “a dang good burger.”
But when it comes to the menu’s biggest hit? There’s no denying the customer grunts of salt-sprinkled ecstasy.
“The fries,” Jones says. “Hands down.”
Boiseans will have another place to inhale Good Burger’s addictive fries when the local chain opens at 1001 W. Main St. this fall. It will be the third Good Burger location to materialize in 2018. Jones opened a Good Burger in the Boise Towne Square food court in March and another in June at the Boise Spectrum’s Chow Public Market & Eatery, which he owns.
The Downtown Boise Good Burger will share space with a new beer bar called The Drop, which Jones co-owns. Following a hot new trend in Boise, The Drop will feature a pour-your-own beer wall with 24 self-serve taps. The businesses’ shared capacity should be around 100 people, Jones says, with another 50 or so on an outdoor patio. There will be heaters outside during cooler weather.
Located next door to Mulligan’s bar, Good Burger and The Drop will stay open at least until midnight on weekends. Food service will be available at least until 10 p.m. earlier in the week, Jones says.
“We want to have a place Downtown that will be open a little bit later for people,” he says, “so if they’re roaming around, they can at least go and grab something.”
If they’re like many Good Burger customers, they’ll probably order the Daily Special Burger. It costs $7.47 or $8.84 with American kobe beef . “It’s never the same burger,” Jones says. “We have everything from a jalapeno fry burger to — we had ratatouille one time.”
Standard menu choices range from the original Good Burger ($6.87, $7.27) and OKC Onion Burger ($6.87, $7.27) to the basic Nick Jr. Burger ($1.87), a nod to the Nickelodeon cable channel that spawned the 1997 cult comedy movie “Good Burger.” The restaurant also sells salads, milkshakes and kids meals.
Still, it’s those fries that cause the most drooling. On multiple occasions, Jones has noticed employees at competing Boise Towne Square restaurants sneaking mouthfuls of Good Burger fries behind their counters. He can’t help but ask where those fries came from, even if he knows the answer: “Good Burger.”
“And they’re like, ‘They’re amazing!’ “ Jones says.
Naturally, Good Burger has its own specialty fry sauce. “You have to have a good sauce,” Jones says.
But Good Burger fries are prepared uniquely. They’re battered, for one thing.
“There’s two parts to it,” he says. “We have a very specific batter ... and there’s seasoning in the batter. And we have a seasoning that we put on them. It’s our own personal little secret fry that I’ve been working on for a while.
“I’ve been cooking fries since I started doing food trucks,” adds Jones, who operates the Oriental Express food truck, “and always trying to improve upon my fry. I was finally able to dial it in, and that’s when I opened Good Burger.”
With the selection of local and national craft beers at The Drop, will the newest Good Burger experiment with beer-battered fries? We’ll have to wait and see. Jones hopes to have the two businesses open by October or November.
Whatever the case, the fast-growing local Good Burger chain appears to be doing something right.
“It’s successful,” Jones says. “The concept is working. A lot of it is the novelty that goes along with it.”