Owner-chef Bobby Do is less than two hours away from debuting his new restaurant, yet he sounds completely calm.
“It’s not my first rodeo,” he explains with a laugh.
Do, who ran Ichiban Japanese restaurant on Broadway Avenue for nine years, is feeling good about his latest concept: Pho Tay Vietnamese Noodles.
Pho Tay brings tasty, satisfying soup to a busy part of the city. It also adds firepower to a growing Asian restaurant strip in Boise.
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Housed in the former Taj Mahal restaurant space at 10548 W. Fairview Ave., Pho Tay is the third Asian dining option at Fairview Plaza West. A few doors down are China Grand Buffet, a longtime staple, and Rotary Sushi, which opened in 2015.
Call it Asian row — a one-stop spot with culinary variety from the largest continent on Earth.
“We’re trying to be,” Do says. “Hopefully somebody else will pop in another one with a little bit more choices.”
Pho Tay opened Dec. 13 with a one-page menu anchored by the house specialty. A popular Vietnamese street food, pho is made with noodles, broth, meat and herbs.
Do says he will expand Pho Tay’s menu in early 2018, adding more vegan and gluten-free options, plus refining dishes.
He hopes to whet the appetites of Boise diners ranging from Vietnamese immigrants to transplants from bigger-city restaurant scenes.
“Nowadays, pho is everywhere,” Do says. “In Japan, in Korea, in China. ... There’s no standard. You set your standard.”
Pho Tay will take a regional route, Do says, with “deep, deep” flavor catering to “Vietnamese taste.”
Pho Tay’s pho dac biet, or beef pho, costs $7 to $13, based on size. It comes with thin-sliced ribeye, brisket and flank, with the option of tendon and meatballs.
The rest of Pho Tay’s initial menu includes four kinds of appetizer rolls ($6), two Vietnamese sandwiches ($6) and six house specials ($11-$15).
Pho Tay offers take-out. Order by phone at (208) 377-1775. Check out Pho Tay on Facebook at facebook.com/photay.boise.
The restaurant’s hours are 11 a.m. to 10 p.m. Monday through Saturday, and 11 a.m. to 9 p.m. Sunday.
In other words, when you’ve got that craving for Asian comfort food?
“Almost anytime, you can eat pho if you wish,” Do says.
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