Remember when fast-food restaurants were dependably divey?
Bright, garish menus and uniforms? Ketchup packets scattered across the filthy floor?
Those nostalgic days are history — at least at Arby’s. The franchise chain not only “has the meats” — it has the interior decorators.
A media release announcing a new Arby’s opening Wednesday, Nov. 29, at 2892 E. State St. in Eagle almost makes it sounds like Frank Lloyd Wright designed the joint.
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“Every Arby’s restaurant we’re building now will showcase our modern ‘Inspire’ design,” says John Davis, CEO of US Beef, which owns the Eagle franchise. “If you’re familiar with other Arby’s, you’ll notice at first glance that this Arby’s restaurant has a fresh, new color palette, and strong geometric shapes and elements. You’ll experience from the moment you pull into our parking lot a reinvigorated Arby’s look and feel that not only reflects our brand’s 53-year brand evolution, but our commitment to being Eagle and Boise’s modern day ‘meatcrafter™.’ ”
(Dang, “meatcrafter™” has a trademark symbol next to it. That would have made a killer name for a death-metal band.)
Wait until you venture inside the new 2,500-square-foot Arby’s, which will seat 50 people.
“When you walk into our dining area, you’ll experience new, authentic textures, multicolor wood materials, modern lighting, and chalkboard graphics,” Davis says. “Quite simply, it’s a very easy, relaxed, and fun dining experience.”
May I be the first to suggest they commission an Eagle artist to do a wall mural using Horsey Sauce?
If you visit the new Arby’s between 10 a.m. and 1 p.m. during Wednesday’s grand opening, you’ll be able to spin a prize wheel to win free food and other Arby’s-branded prizes. Boise radio station 100.3 The X will broadcast live from the restaurant between 11 a.m. and 1 p.m., handing out free swag.
This will be the fifth Arby’s that United States Beef Corporation (US Beef) has opened in the Treasure Valley, but the first in Eagle. Based in Tulsa, Oklahoma, US Beef operates more than 360 restaurants, making it Arby’s largest franchisee.
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