Longdrop the mic.
After just over three years in business, Boise hard cider maker Longdrop Cider Co. has sold a majority stake to an investor group that co-owns Crunch Pak, a sliced-apple company based in Cashmere, Wash.
The Longdrop tasting room at 603 S. Capitol Blvd. will stay open until it is rebranded as a new cidery this year, Longdrop co-founder Chris Blanchard says.
“Eventually, people will drive down Capitol Boulevard and it will have another name on it,” he says.
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Longdrop Cider’s headquarters are moving to Washington. A new Longdrop tasting room will open in Leavenworth as soon as spring, Blanchard says.
Blanchard is keeping a significant minority ownership in Longdrop, which incorporated in August 2014. He also will remain on board as a consultant.
But with Longdrop opening a new production facility “right in the heart of apple country,” Blanchard says, it won’t make sense to keep the Boise tasting room operating.
Consequently, Blanchard is working out details of a new cider company he plans to open in Longdrop’s space. The idea is that it will focus on blending rather than producing cider, he says.
“We’re not going to do any fermentation,” Blanchard explains. “That’s the expensive part, frankly, and what I don’t have any room for. It’s going to be really kind of a unique concept. It’s the same thing distillers are doing, and a lot of the wine guys are doing.”
“We’re going to take a cue from distillers and modernist cuisine and really work on blending ciders. We really think that’s where the magic is.”
By spring, Boise cider drinkers might notice a shortage of Longdrop ciders as the company transitions. After production ramps up in Washington, distribution should resume in the Treasure Valley by fall, Blanchard says.
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