Bronco Beat

Your move, Boise State: UNLV’s ‘This Is Las Vegas’ promo videos set high bar

UNLV running back Lexington Thomas makes a lateral to wide receiver Darren Woods Jr. against Idaho on Sept. 24, 2016, in Las Vegas.
UNLV running back Lexington Thomas makes a lateral to wide receiver Darren Woods Jr. against Idaho on Sept. 24, 2016, in Las Vegas.

Going viral is what any program like the UNLV football team will gladly take, especially after posting one winning campaign in the last 16 seasons. But the Rebels’ latest promotional spot is earning them attention here in the offseason.

The team’s second entry in its “This Is Las Vegas” series has been noticed by Sports Illustrated and was spotlighted on ESPN’s SportsCenter on Tuesday, with proud former UNLV quarterback Kenny Mayne anchoring the show. The promo, of course, was inspired by the “This Is SportsCenter” ads that have aired for the last 20 years.

UNLV’s earlier video in the series didn’t quite get as much love, but it’s pretty solid, too.

Now the standard has been set for Mountain West teams. Boise State has produced some fun videos in the past, from Ian Johnson’s “proposal” for fans to come to the Oct. 15 game against Colorado State, men’s tennis coach Greg Patton as a football hypeman, or men’s basketball coach Leon Rice pretending to light a fire at Taco Bell Arena after he said he ate matches to hype up the team.

A personal favorite is men’s basketball player Zach Haney as Abraham Lincoln for a President’s Day promo.

So, what should football do? Perhaps play up the blue angle, get some players to do an Eiffel 65 tribute, or give Peter Gabriel a nod with something on The Hammer?

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