Maybe I am showing my age here, and people will be asking "what the heck is that?" But if you grew up in the '70s, you saw this commercial countless times, probably knew someone who owned one, and probably tried fishing with it once. And that was about all you needed to decide a traditional rod and reel worked a lot better.
But it still brings back some warm, fuzzy nostalgia. Order tonight before midnight and maybe you will get a free Ginsu knife.