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Boise angel fund backs 3 tech startups

Michael Hollenbeck cofounded Proskriptive in 2014 to provide analytics to health-care providers. It helped Boise’s Primary Health Medical Group analyze claims and clinical data involved in a shared-savings contract Primary Health signed with a large payer.
Michael Hollenbeck cofounded Proskriptive in 2014 to provide analytics to health-care providers. It helped Boise’s Primary Health Medical Group analyze claims and clinical data involved in a shared-savings contract Primary Health signed with a large payer. kgreen@idahostatesman.com

The Capitol City Angel Fund, associated with the Boise Angel Alliance, says it has invested undisclosed amounts in three Boise companies over the past few months: IdeaRoom, Proskriptive, and RetroLux.

IdeaRoom is a web-based 3D configurator and visualizer designed to help customers visualize products and help businesses deliver a more immersive sales experience. Based at 910 W. Main St., Suite 208, IdeaRoom has seven full-time and four part-time employees.

“The Boise Angel Alliance investment in IdeaRoom provides not only early-stage financial support but also connections with local business experts and mentors, which are just as critical to the success of a company like ours,” CEO Russ Whitney says.

Proskriptive connects health-care organizations with analytics to help predict medical problems before patients suffer them. Based at 6205 Franklin Road, the company has six full-time workers and one part-timer.

“Proskriptive is pleased and grateful to have the BAA’s participation in our seed round,” CEO Michael Hollenbeck says. “This type of validation of our company and mission is a critical part of our success.”

RetroLux is a mobile-app sales portal for electronics and contracting companies that retrofit or install lighting in commercial buildings. Based at 1020 Main St., Suite 370, it has one employee.

“They say the third time is a charm, and for Retrolux, our third time going to the Boise Angel Alliance led to an expedited, yet thorough decision process that resulted with a lead investment from the Capital City Fund and introductions to syndicates and other follow-on angels,” says CEO Leif Elgethun.

The $1 million-plus fund’s members are accredited investors. The fund makes investments in high-growth, early stage local companies. Since the Boise Angel Alliance’s founding in 2004, funds and members have invested over $12 million, mostly in local companies. The alliance says the companies have since created more than 350 jobs in Idaho.

This story appears in the April 20-May 17, 2016, edition of the Idaho Statesman’s Business Insider magazine.

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