Business Insider

Boise printing business buys a competitor

Brooke and Chris Haechrel say the purchase of Joslyn Morris by their business, Treasure Valley Litho, will allow for improved customer service.
Brooke and Chris Haechrel say the purchase of Joslyn Morris by their business, Treasure Valley Litho, will allow for improved customer service. Provided by Treasure Valley Litho

Treasure Valley Litho, a Boise printing, mail house and inventory/fulfillment company, bought Joslyn Morris Printing in March from Ron Morris, Larry Morris and Terry Flume for an undisclosed price.

This acquisition marks the third company TVL has purchased in five years. TVL bought Allied Graphics in 2011 and Northwest Printing in 2014.

“This acquisition enhances current capabilities,” said Chris Haechrel, president and co-owner with his wife, Brooke, the chief financial officer.

Treasure Valley Litho says it kept all 11 of Joslyn Morris’ employees, and TVL’s workforce now tops 30 full and part-time employees.

The expansion required increasing the production, warehouse and administrative space from 9,000 square feet to more than 16,000 square feet. TVL was founded in 1987 by Lance and Lynne Reiber and is still in its original location at 29 N. Phillippi St. on Boise’s Bench .

“TVL made this move because today’s printing trends and technology are changing rapidly,” Haechrel said. “TVL made these strategic purchases to remain at the cutting edge of printing technology. TVL now has the only five-color with aqueous coating 40-inch offset printing press in the Treasure Valley.

Haechrel said the growth comes amid increasing demand for printing and mail services in the Treasure Valley.

This story is part of the April 20-May 17, 2016 edition of the Statesman’s Business Insider magazine.

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