Boise Metro Chamber of Commerce to absorb Boise tourism bureau

The Boise Metro Chamber of Commerce plans to acquire the Boise Convention and Visitors Bureau under a merger that goes up for a vote by the chamber’s members on Aug. 27.

The bureau is responsible for promoting the Boise metro area. For example, the bureau is responsible for courting trade associations, athletic groups and others to hold their events in Boise instead of to other cities. It also produces tourism marketing materials, such as videos highlighting Boise’s cultural and outdoors attractions.

If the merger into the chamber is approved, the bureau will no longer exist as a separate entity, according to a notice sent out to chamber members.

“The Chamber board believes that the BCVB’s business of promoting the Boise metropolitan area as a tourism and visitors destination is a natural fit with the Chamber’s economic development mission and that the merger will lead to cost savings and better coordination among the BCVB, the Chamber and the Boise Valley Economic Partnership.”

The chamber has provided management and administrative support to the bureau for several years, the notice said.