Idaho Potato Commisson films new ads in Boise

The latest Big Idaho Potato Truck advertisements for the Idaho Potato Commission, featuring local farmer Mark Coombs and ESPN reporter Heather Cox, are being filmed at various locations in Boise this week, including Albertsons Stadium.

IPC President and CEO Frank Muir said the first commercial will air during the Boise State vs. Washington football game in September.

A crew of about 40 people, nearly all Boise-based, produce the ads featuring farmer Mark in search of his Big Idaho Potato Truck.