Zelda Geyer-Sylvia, president and CEO of Blue Cross of Idaho, will retire next spring.
The health insurance company on Friday announced her decision to retire.
Geyer-Sylvia joined Blue Cross in December 2006 as executive vice president and chief operating officer. She assumed the CEO role in 2012.
“I’ve been fortunate to work alongside some of the brightest, most innovative minds in health insurance at Blue Cross of Idaho,” Geyer-Sylvia said in the announcement news release. “The leadership and passion for people here reassures me I can embark on my next adventure with confidence.”
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The Blue Cross of Idaho board of directors will seek a new CEO.
“Zelda has guided Blue Cross of Idaho with strong leadership and keen insight during a time of unprecedented change in the health insurance industry,” said Jo Anne Stringfield, who chairs the board.
Blue Cross of Idaho has more than 900 employees at its Meridian headquarters and employs additional staff at district offices located in Coeur d’Alene, Twin Falls, Pocatello and Idaho Falls.