828 W. Idaho St., Boise
Wear Boise just opened a storefront in Downtown Boise. This much-loved local brand was founded by husband-and-wife team Paul Carew and Lisa McGrath, first as an online store and an experiment to see authentic localisms worn on T-shirts, but then it really took off.
Digital Access for only $0.99
For the most comprehensive local coverage, subscribe today.
The new store features expanded Wear Boise merchandise, all designed by McGrath and Carew, as well as art and apparel from Boise artists such as Noble Hardesty, John Warfel, Beau Greener, Toby Robin, Julia Green, Kyra Bernauer and others.
Josie Anne’s Boutique
404 S. 8th St., Boise
Annie Peterson, the owner of Chic Bridal Boutique in Downtown Boise, recently took over the space behind her bridal shop to open a very unique new boutique. Geared toward providing a fun diversion for those family and friends who are shopping with the bride, Josie Anne’s has racks of new vintage-inspired pieces, retro items from the ’50s to the ’70s, and one-off dresses from emerging designers from Los Angeles, Seattle and even London.
Besides gorgeous and unique fashions from retro-to-bohemian brands like Josie Anne, Young Threads, Tatyana and Voom, Josie Anne’s also features delicious locally made candy, local lavender, accessories and home décor. Note that the shop is open from 11 a.m. to 7 p.m. Thursday through Saturday. Go in through the main doors or through Chic Bridal Boutique next door.
Lux Fashion Lounge
817 W. Idaho St., Boise; 344-4589
After 11 years as a cornerstone of edgy, thrifty shopping in Downtown Boise, Lux Fashion Lounge has completed its move — right up the block. The gorgeous new store is much larger than the previous location (also on Idaho Street).
Owner Michelle Sliger ran a vintage shop Downtown 18 years ago, and this stunning store is a brilliant reflection of those roots, with kitschy décor and home accessories for sale amongst the trendy fashion pieces and unique retro treasures. Lux features new, used and vintage clothing, shoes and accessories for men and women as well as accessories for your home.
Fleet Feet Sports
3573 E. Longwing Lane, Meridian
Fleet Feet Sports is a local family-owned and -operated store that offers specialty running, walking and fitness products and services in The Village at Meridian. While maintaining a welcoming environment, Fleet Feet’s staff also takes fitness seriously. The state-of-the art Biomechanical FIT system and video gait analysis help ensure that you get a customized experience when it comes to purchasing footwear and apparel. Owners Brandon and Kimberly Frank are both athletes who are deeply involved in the community, and the store also offers training programs and nutritional plans and conducts races and other fitness events in the Treasure Valley. ( On page 68, read more about the store and how it is helping people train for a 5k.)
3540 E. Longwing Lane, Meridian
Anthropologie is now in its newly expanded location at The Village at Meridian. With the same beautiful clothes and inspiring home décor that you know and love from the now-closed Downtown Boise location, this new Anthropologie is a gorgeous addition to the Village’s bustling shopping and entertainment scene.
Also new at The Village: Walla Walla Clothing Co. (which also has a Downtown Boise store) and Casa Del Matador restaurant opened this month. Fashion retailer H&M and the Boise Co-op plan fall openings. Victoria’s Secret will open a 7,700-square-foot store along with a side-by-side PINK store before the December holiday season.
All About Socks (and more!)
277 N. Milwaukee St., Boise
All About Socks was founded in Logan, Utah, by a husband-and-wife team who invented an industry-changing sock-sewing machine. They quickly became major manufacturers, making socks for Puma, Adidas and Reebok. They built a factory in Italy for their Itabessa line of gorgeous stockings and also opened boutiques across the country. Their newest store is located near Boise Towne Square, and it carries far more than just socks. You’ll find medical and compression hosiery, Italian intimates and sleepwear, unique stockings, sportswear, T-shirts, children’s accessories, geek apparel and more.
Bella Ella Boutique
350 N. Milwaukee, Boise (upper level of Boise Towne Square by Dillard’s)
Bella Ella Boutique began as a family-run store in Lehi, Utah, in 2010. The cute and trendy styles resonated with shoppers young and old, leading to six more stores in Utah and the company’s newest location in Boise Towne Square. From pink tulle skirts to floral maxi dresses, everything in Bella Ella leans toward a feminine, breezy aesthetic. Bonus: You’ll find beautiful and unique pieces here that won’t break the bank.
350 N. Milwaukee St., Boise
Also recently opened in Boise Towne Square, Walking Company is the newest comfort shoe store in the Treasure Valley. All shoes, boots and sandals are made with orthopedic thought in mind. But these aren’t strictly orthopedic shoes; the goal is, “Something you can stand in all day, and stand to look at all day!” The key is good arch support, comfort, durability and style. Top brands at Walking Company include Dansko, Abeo (which come in different arches), Rafini, Ecco, Taos and more. Step on the foot scanner to find your exact arch, and then the sales staff can help you shop by what’s perfect for your feet.
Know about a new store or a store relocation that Treasure readers should know about, too? Email Tanya with your ideas and questions for Treasure at email@example.com. Visit her blog, stylespygirl.com, for more Treasure Valley shopping news. Some of the information for this feature comes from company websites and other press-release information.