With so many craft beer choices, convenience is more important than ever.
Boise Brewing, which opened in 2014 at 521 W. Broad St., has made an important marketing move by launching 22-ounce bottles of five beers. It’s not always enough for a brewery to offer pints or growler fills anymore. Consumers want cans and bottles, too. (I’m a proponent of 12-ounce containers, but 22-ounce bottles are a relatively low-cost way for a brewery to get its packaging feet wet.)
Starting at a bottle-release party at 5 p.m. Friday, Jan. 22, bombers of Broad Street Blonde Ale, Down Down Extra Pale Ale, Hip Check IPA and Snowboarder Porter will be available in the tasting room for $5. Black Cliffs American Stout also will be available there for $10. That beer won silver at the Great American Beer Festival last year.
Bottles of Hip Check IPA and Snowboarder Porter should be priced around $5 at Albertsons grocery stores, too, when they materialize there as soon as next week.