You’ve probably seen this design on someone’s chest or the back window of cars: It’s the state of Idaho, appearing as a gun, but shooting a pine tree instead of a bullet.
The design seems to be everywhere, but so are a lot of Idaho-themed designs. In the last few years, the shape of the state of Idaho has found its way into more and more everyday art like T-shirts, hats and decals.
Lana Roth is the Boise graphic designer who created the image. Roth founded her clothing company BANANA ink, four years ago. She sells Idaho-themed clothes at a Downtown Boise shop, retailers in the state, and online. Some of Roth’s other designs include wine pouring into a glass and splashing into the shape of the state and pictures made out of tiny Idahos.
“For me, there wasn’t anything that said ‘Idaho’ more than the state shape itself,” Roth says. “Some people might not know the state shape, but residents do.”
Roth isn’t the first person to combine art, clothes and the image of Idaho. She may, however, be the first to start a business on the idea. But she’s got competition.