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Motorists objected to this image on a Boise billboard. Here’s what happened.

A billboard for the Torch Lounge drew several complaints from people who didn’t think it was appropriate. The sign on State Street, west of Glenwood in Garden City, had been removed by Wednesday morning.
A billboard for the Torch Lounge drew several complaints from people who didn’t think it was appropriate. The sign on State Street, west of Glenwood in Garden City, had been removed by Wednesday morning. KIVI-TV

A scantily dressed woman perched on a West Boise billboard caused concern for several motorists, who complained that the advertisement for The Torch Lounge was inappropriate.

For four weeks, the billboard facing westbound traffic on State Street west of North Glenwood Street showed a woman clad in lingerie lying with her back arched and her legs bent at the knee, with her arms over her head.

The billboard for the bikini bar at 1826 W. Main St. upset a number of people driving past. Eight people complained to Canyon Outdoor Media, which installed the sign. By Wednesday morning, the billboard was bare.

“We’re just trying to be a little bit discreet to make sure that we don’t aggravate any of the community,” said Jeff Harker, Canyon Outdoor Media’s general manager.

Calls to The Torch on Wednesday went to voicemail and no one called back.

The club, which also operates The Torch 2 on Vista Avenue, is known for provocative messages on its sign board above the entrance. On Wednesday, its State Street bar advertised the finals of its “Racktober” contest.

Harker said his company was working to create a new billboard for the company but did not say what it would look like or when it might go up.

The sign controversy was first reported by KIVI-TV (Channel 6).

This story has been corrected. An earlier version included incorrect locations for the billboard and The Torch. John Sowell: 208-377-6423, @JohnWSowell.
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