Words & Deeds

Be proud, Boise: Treefort joins Patagonia, Ben & Jerry’s as B Corp

Joining internationally known companies such as Ben & Jerry’s, Patagonia and New Belgium Brewing, Boise’s Treefort Music Fest recently received B Corp certification.

If you’re like most Americans, you have no idea what this means. Yet, as a Treefort fan, you inherently grasp what a post-rock sadcore chamber-pop band is?

Know this: Treefort is the first music festival to achieve B Corp status.

B Corp certification is a third-party stamp of social do-gooder approval from B Lab, a global nonprofit with multinational offices. It’s not easy to attain. “B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk,” the organization’s website explains, adding that B Corps are certified “to meet rigorous standards of social and environmental performance, accountability, and transparency.”

Basically, it’s a way for Treefort Music Fest to tell the world that it’s a different kind of music festival that plans to hold itself to a higher standard.

Be proud, Boise.

And, no, I don’t know who the headliners will be at next year’s Treefort, which is March 23-27.