Words & Deeds

Michael Deeds: Rogue gone? Lawsuit forces Boise bar name change

Michael Deeds
Michael Deeds

Sorry to start your weekend with bitter beer face, but get this: A Boise bar has changed its name after yet another brewery-trademark kerfuffle.

Gone Rogue Pub, 409 S. 8th St., mysteriously became Double Tap Pub two weeks ago.

Why? I’m guessing it’s because Oregon Brewing Co., which operates Rogue Ales, sued Gone Rogue Pub, the little Boise bar.

How does that make you feel?

Please don’t decline to comment. I understand why I got that response from Morgan Powell, co-owner of Gone Rogue Pub — er, Double Tap Pub. Powell was friendly enough. He just didn’t want to say much — in that attorney-advised sort of way.

Opened in 2012, Gone Rogue Pub didn’t exactly seem like a major threat to the Rogue trademark — unless, of course, Rogue is planning to open a brewpub in Idaho. (A Rogue marketing person says there’s nothing on the radar.)

It’s natural to hate on the big guy — in this case, Oregon Brewing — and often rightfully so. But trademark protection can be complicated. Some people get more worked up about it than others.

This isn’t the first time Oregon Brewing has pounded its fist on the bar. In 2013, the company sued Rogue 24, a restaurant in Washington, D.C. It also sued Rogue’s Harbor Steak & Ale, which has a brewery in upstate New York, last year.

The beer industry seems awash in trademark disputes. Remember how Boise Brewing had to change its name from Bogus Brewing? (Which was followed by additional drama about the Boise Brewing name.) Payette Brewing Co.’s popular Outlaw IPA soon will transition to its new moniker, Rustler IPA.

Sometimes it feels like everyone just needs to chill out and have a beer. That said, you definitely won’t find any Rogue beer being sold at Double Tap Pub.

Goodbye Carolyn Holly, hello question mark

What will the post-Carolyn Holly strategy be for Channel 7?

I’m already popping popcorn and pulling up a chair.

Holly announced this week that she will leave broadcast TV early next year to join Saint Alphonsus Health System as its vice president of marketing, communications and public relations. As a highly recognizable face, Holly is a “get” for Saint Al’s. (Are we seeing the PR version of an arms race? St. Al’s choice comes after St. Luke’s latest “gets”: Luke’s hired longtime National Guard spokesman Tim Marsano and longtime city spokeswoman Amy Stahl to its stable of PR people. Both are respected pros with deep experience and contacts.)

When it comes to local TV, KTVB dominates the evening news, primarily with two female anchors who have been synonymous with the station for decades. Yes, Dee Sarton is the No. 1, but she and Holly feel like a 1A and 1B.

Holly’s replacement will be a thoroughly weighed choice. This is marketing, folks, the root of Channel 7’s success.

Do you take the predictable route and hire a young, attractive anchor? Or do you pay for experience? (It’s tough to see that happening in today’s media economy.) Do you call up shamed TV anchor Brian Williams to ask if he’d love a job in the nation’s 107th largest TV market? (Maybe he’d fudge the truth and say yes.)

Or do you just not hire anyone? That’s actually quite plausible.

Whatever happens, Holly definitely gave us all plenty of notice. Channel 7 has four-plus months to reminisce about the good ol’ days, milk those sweeps ratings — and decide on that replacement.

Pass the butter and salt.

Keep the Hive alive

Update: The following was published in Scene magazine before the Boise Hive announced late Oct. 8 that it had secured funding to stay in its building.

Judged solely by the “Save the Boise Hive” fundraising page at GoFundMe.com, the future looks scary for our city’s all-ages rehearsal/recording space. Boise Hive, a nonprofit, is trying to raise $75,000 by Oct. 9 to keep its building at 3907 Custer Drive (off Overland Road) from being sold out from under it. A day before the deadline, donations were under $24,000.

But I wouldn’t write off the Hive.

That space has way too much history to let it be turned into something unrelated to music. It once housed one of the state’s oldest recording studios. Even Paul Revere recorded there.

Its use now as the Boise Hive seems perfect — and good for the community.

“If we don’t reach our goal, all funds will go to a new home ...” the Hive promises at Go Fund Me. But relocating the Hive would be tough. And a shame.

Let’s hope that an angel swoops in to help, which seems possible.

The Boise Hive belongs right where it is.

Michael Deeds’ column runs Fridays in Scene magazine. He co-hosts “The Other Studio” at 9 p.m. Sundays on 94.9 FM The River.

  Comments