Words & Deeds

Idaho wine to be featured on NBC’s ‘Today Show’

Savannah Guthrie and Matt Lauer co-anchor “Today,” which is slated to feature Blackout from Holesinsky Vineyard and Winery.
Savannah Guthrie and Matt Lauer co-anchor “Today,” which is slated to feature Blackout from Holesinsky Vineyard and Winery. NBC

Eric Smallwood isn’t sure how “The Today Show” heard about Blackout wine.

A recent Idaho Statesman article about eclipse-themed beer and wine probably had something to do with it, he guesses.

Whatever the case, Smallwood, winery manager for Holesinsky Vineyard and Winery in Buhl, Idaho, was contacted by “Today” this week. Producers of the long-running morning show plan to include it in a Thursday segment about food and drink celebrating the eclipse.

Smallwood “happily overnighted” five bottles to 30 Rockefeller Plaza, New York — the skyscraper that holds NBC Studios.

The eclipse feature is supposed to air on “Today” around 8:50 a.m. Aug. 17, Smallwood says.

Holesinsky bottled 112 cases of Blackout. It’s been the winery’s biggest hit ever. And gimmick or not, it’s excellent wine, Smallwood adds. At a suggested retail of $30 a bottle, it’s a reserve blend of 80 percent Syrah and 20 percent Cabernet Franc. “The Syrah came from our vineyard and the Cabernet Franc came from the (Jamie) Martin vineyard in Hagerman,” Smallwood says. “The label design was done by Randy Thaemert Design out of Boise. The glass was screen printed by Precision Bottle Decorators in Garden City.”

Unless you manage to swipe a bottle off the props table at “Today,” it could be tough to find Blackout. In Boise, it was delivered to Boise Co-op Wine Shop, City Center Wines, Juniper and Uncommon Goods and Gifts.

When I called the Boise Co-op Wine Shop today, they had a single bottle left.

Maybe Matt Lauer can hook us up.

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