This is how we do it, Boise — when we’re willing to invest a few extra bucks into that wedding budget.
A video was quickly shared on Facebook. Within a day, celebrity news website TMZ posted a story with a social-media headline “Montell Jordan Gets $10K to Surprise Bride with ‘This is How We Do It’ First Dance.”
In the video, groom Ryan DeLuca — who founded BodyBuilding.com and now runs Black Box VR — shares the spotlight with the bride, Neyla DeLuca. The Eagle couple had taken ballroom dancing classes to prepare for the celebration, and their first fun song was “This is How We Do It.”
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The bride had no idea Jordan would interrupt their dance with a live performance.
“We had him hidden backstage, and then he walked up,” explains Eagle-based promoter Creston Thornton, who helped arrange the appearance. “Nobody knew. Everybody was just blown away.”
DeLuca came up with the idea. His friend Thornton, president of promoter Live Nation’s mountain region, went to work on making it happen.
The DeLucas got married in Switzerland with family in attendance last weekend. The Eagle reception was for friends.
“It’s really cool that Ryan wanted to put that whole thing together,” Thornton says. “And it wasn’t cheap.”
Jordan’s appearance fee was $10,000, as reported by TMZ. But the pricetag was significantly higher. That number did not include private-jet costs, production and other travel arrangements.
Jordan sang three songs for the grinning, dancing guests, then stayed to pose for photos and sign commemorative glasses with a #thisishowwedoit hashtag.
“There was a line of people for over an hour for him to take pictures with,” Thornton says. “It was really cool.”
Originally, Thornton thought there was a “10 percent chance” they could pull off the caper. Jordan already had gigs booked in the same time period as the Aug. 5 reception.
After time, effort and flight changes, the logistics finally clicked — barely. Jordan had to buckle up for this one. “He had to get from Rome to an afternoon gig in Las Vegas,” Thornton says, “then get on a private jet at 5:30 to then land here at 8:12, to be on stage by 9 o’clock.
“It had to work perfectly, you know?” Thornton adds with a laugh. “It was fun to set up. And people were awesome: ‘No! Is that Montell?!’ ”