A new trend among college football programs is pairing up with local breweries to create team-branded beer as a way to market and perhaps get a little extra revenue.
Montana has “Griz Montana Lager,” New Mexico State has “Pistol Pete’s 1888,” Colorado State has “Old Aggie Superior Lager,” New Mexico has “Lobo Red Ale,” LSU has “Bayou Bengal Lager,” Louisiana has “Ragin’ Cajuns Genuine Louisiana Ale” and Tulane has “Green Wave Beer.”
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Boise is a great beer city, so it seems like a natural fit. But don’t expect the Hook And Lager, Statue Left Stout or Run-Pass Hoption IPA in stores anytime soon.
Boise State Athletic Director Curt Apsey said he is willing to listen to any options to market the program, but there have been no plans for a Bronco beer.
“There are no discussions with any breweries or beer distributors for Boise State-branded beer and I am not aware of any planned in the near future,” said Rachael Bickerton, Boise State’s director of trademark licensing and enforcement. “It’s just not something that we are interested in pursuing right now.”
Adding to the unlikelihood of being next in the trend is the fact that alcohol is not sold at Albertsons Stadium. It is allowed in the Stueckle Sky Center and at tailgates, but despite more and more schools allowing sales inside the stadium, Boise State’s policy remains the same.