Boise illustrator Julia Green thought it would be cool to participate in the "Ride Tomorrow" campaign by creating a custom-designed helmet with the message, "Grab Life By The Handlebars."
The campaign strikes a positive chord with her on a personal level because a helmet likely saved her life when an automobile struck her while she was riding a bicycle to work two years ago. Green says she is more passionate than ever about helmet safety.
Green is one of five Idaho artists who designed custom helmets for the "Ride Tomorrow" helmet-safety fall campaign, sponsored by the Idaho Off-Highway Vehicle (OHV) Public Outreach Project. People can vote on the helmet they like best and enter to win their favorite at here.
The "Ride Tomorrow" campaign encourages Idaho OHV youth and adult riders to buy and wear helmets by offering a 10 percent coupon on a new helmet at more than 20 participating dealers statewide. Riders can go to the website, take the pledge to wear a helmet, get the 10 percent coupon.
The other artists participating in the contest include:
Idaho has low compliance with helmet use, particularly among young riders, even though state law requires youths under 18 to wear a helmet when operating motorbikes, ATVs, UTVs and other off-highway vehicles.
Parents can lead by example, as Green suggests.