Former Idahoan Amy Roberts has been named Outdoor Industry Association executive director.
Roberts, the former Amy Kleiner, had been Gov. Phil Batt’s press secretary and in public affairs for Micron Technology. Currently she is the director of sustainability and a member of the executive leadership team at Mountain Equipment Co-op, where she guides the Canadian outdoor retailer’s commitment to business and product sustainability and innovation.
Roberts also serves on the boards of The Conservation Alliance, the Canadian Parks and Wilderness Society and the Sustainable Apparel Coalition.
Prior to joining MEC, Amy worked as the vice president of government affairs for OIA where she managed the outdoor industry’s lobbying efforts focused on trade and recreation. During her time at OIA, Amy also facilitated the development of the outdoor industry’s Eco Index to measure the environmental footprint of products, and she was heavily involved in the subsequent formation of the HIGG Index tool for broader apparel and footwear industry adoption by the Sustainable Apparel Coalition.
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“Amy’s specialty retail and manufacturing background at MEC; deep knowledge of outdoor industry government affairs and corporate responsibility issues; and her overall authentic, collaborative approach to business make her the ideal person for this role,” said Jen Mull, OIA board chair and Backwoods CEO. “We are so excited about the good work that OIA will continue to accomplish on behalf of the outdoor industry with Amy leading the team.”