Idaho’s $3.4 billion travel and tourism industry employs 41,600 people directly — a workforce almost as large as Twin Falls.
In the past few years, as the recession’s grip on leisure and business travel gave way to more spending, the Gem State has seen growth in revenues and travelers.
Revenue from the state’s 2 percent tax on overnight lodging has grown to more than $8 million a year. It is divvied up among state, local and travel-sector recipients. Forty-five percent goes to statewide efforts to promote Idaho to international and domestic travelers, tour operators, travel agents and travel media. Forty-five percent funds grants to nonprofit local and regional tourism development organizations. Ten percent funds the administration of Idaho Tourism.
6 New routes added in 2015 and early 2016
6 Airlines serving the Boise Airport
19 Direct-ﬂight routes to/from Boise