Business Insider

December 17, 2013 12:00 AM

Kevin Learned: Test your business model with a modest initial product

Stanford Professor Steve Blank says “a startup is a temporary organization in search of a repeatable, scalable, profitable business model” ( You may recall from my last column that he believes an initial business plan is a series of unproven assumptions, and the entrepreneur’s initial task is to test those assumptions quickly and cheaply.

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