Business Insider

November 5, 2013 12:00 AM

C. Norman Beckert: Quality, service and price start a winning strategy

Joe and Roy, SCORE volunteers and former successful business owners I have featured numerous times in these articles, started talking about our clients at Treasure Valley SCORE. The question: "What's most important to customers?" It didn't take long for the three of us to agree on quality, service and price - in that order.

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