Business Insider

September 24, 2013

C. Norman Beckert: 6 key points for your business plan

A well-developed business plan is a critical element in creating, developing and sustaining a business. I read an interesting quote in a Business Insider article on Clearwater Paper that was published on Aug. 27. The quote was from Linda Massman, CEO and president, when asked about the near-term product mix: “We’re looking at the landscape.” Updating business plans annually, along with preparing five-year forecasts, reviewing the status of goals semi-annually, strategy sessions and frequently meeting with customers, that’s something big businesses do. They continue to look at the landscape.

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