Advertising & PR
Travis Dryden has joined SOVRN Creative. He will be advising and supporting clients with a combination of account planning, strategic marketing and creative development specializing in content creation and management.
Dryden has 20 years of large-agency, small-agency, startup-company and military leadership experience. He has developed branding and targeted business-to-business and business-to-consumer campaigns across industries including agriculture, high tech, automotive, construction, retail, education, insurance, health care, action sports and consumer lifestyle.
Dryden has done work for American Standard, Apple, Boeing, Compaq, Discovery Center of Idaho, Goodyear, Idaho Conservation League, Intel, Jim Beam, Lowe’s, Liberty Mutual, Micron, Motorola, Nike, Oakley, Sealy-Stearns & Foster, T-Mobile and other brands.
“The nimble, independent creative agency sector is where leading brands are looking to make the most effective investment in their business,” says Dryden. “The work SOVRN is doing as an emerging leader in this space, both regionally and beyond, is the kind of inspired, insightful creative I got into the business to do. ”
Dryden helped manage digital agency Wirestone, was a senior creative within the Publicis Group, led marketing efforts for a startup enterprise software company and worked for two independent advertising and marketing firms. He received his undergraduate degree from Ohio State University, is an honorably retired military veteran and lives in Boise.
SOVRN Creative develops advertising, direct marketing, graphic design, web development, and video and motion graphics. Its clients include Boise Inc., Inofile, Simplot, St. Luke’s, United Way of Treasure Valley and Western States Cat.
Brent Delong has been named Student Union director at Boise State University. He has 10 years of experience in student affairs and most recently served as the associate director of the Student Union.
He served as associate director of the Atwood Memorial Center at St. Cloud State University.
He received his undergraduate degree in recreation administration from St. Cloud State University and his master’s in physical education, athletic administration from Idaho State University.
The Boise State University Foundation appointed new directors at its annual meeting in July.
The directors are John Grizzaffi, president and general manager of Stein Distributing Co.; Jay Hawkins, vice president of Micron Technology; George Juetten, retired executive vice president and chief financial officer with Washington Group International; and Dr. Louis “Jim” Voulelis, president of Anesthesia Associates of Boise.
Officers include: Chair, Joy M. Kealey, owner of Chicago Connection; vice chair, A.J. Balukoff, president of the Boise School District’s board of trustees; secretary, Linda Yanke, president of Yanke Machine Shop; and treasurer, Jason M. Coronado, managing partner for Deloitte Tax LLP
In addition to Balukoff and Kealey, re-elected directors are Royanne Minskoff, Patricia Olsson, Allen Dykman, Dennis Fitzpatrick and Harvey Neef.
Continuing directors are Mary Adcox, Hatch Barrett, Tom Beitia, Clint R. Bolinder, Suzi Boyle-Hummel, Greg Brown, Cherie Buckner-Webb, Jeffrey Casey, Mike Caven, Jim Crawford, Tom Dixon, Gary Fletcher, Ric Gale, George Iliff, James Kissler, Robert Maynard, Ann C. Nelson, Neil Nelson, Rob Perez, Bonnie Schwenkfelder, Brandy Stemmler, Dave Terrell, Ron Van Auker and Larry D. Williams.
Emeriti and honorary directors are Candi Allphin, Noreen Davis, Roger Michener, Alicia Piccione and Paul Powell.
Retiring directors are Rich Fedrizzi, Bill Glynn, Dean Klein, Rick Navarro, Debra Riedel, Sondra Juetten and Mark Rivers.
The foundation was established in 1964 to benefit the university.
U.S. Sen. Jim Risch, ranking member of the Senate Small Business and Entrepreneurship Committee, has been chosen by the SCORE (Service Corps of Retired Executives) Foundation as the recipient of its 2013 Senate Small Business Champion Award.
SCORE is a nonprofit that works to connect 13,000-plus volunteer business counselors to entrepreneurs and business owners throughout the U.S. Supported by the U.S. Small Business Administration, SCORE relies on federal help to organize counselors, develop new strategies to reach more small businesses through technology and maximize the impact of its program. Risch requested $9.1 million for SCORE for fiscal 2014, an increase of $2.1 million over the fiscal 2013 funding level, to be offset by cuts in other programs.
Roy Eiguren has been added to the board of directors of the Foundation for Idaho History.
Eiguren partners at Eiguren Fisher Public Policy Firm. An attorney since 1977, Eiguren’s legal expertise complements his lobbying work. Before entering law practice in 1984, he was special assistant to the administrator of the Bonneville Power Administration of the U.S. Department of Energy. He served as chief of the Legislative and Administrative Affairs Division of the Idaho Attorney General’s Office, as a deputy secretary of state and as an Ada County deputy prosecuting attorney.
The foundation encourages Idahoans to contribute to the Idaho State Historical Society.
Scott Koberg has been selected by the Board of Ada Country Commissioners as the county's new Parks and Waterways director.
Koberg has 15 years' experience in natural resource and conservation planning for the Ada Soil and Water Conservation District, where he served as executive director since 2006. Throughout his tenure there, he worked with Ada County employees and commissioners on community resource planning projects, including the Open Space Advisory Task Force, Friends of Hubbard Reservoir, and the Healthy Hills Initiative.
Koberg will begin his job Sept. 23.
Rick Just is the new coordinator of the Idaho Recreation and Tourism Initiative.
Just spent 29 years with the Idaho Department of Parks and Recreation, first as communication manager, then as the chief of planning.
The initiative is a coalition of state and federal agencies seeking to provide information for outdoor recreationists. Established in 1988, the initiative supports the Idaho RV Campground Directory, sponsors Be Outside Idaho activities for children, and created the statewide Stay on Trails campaign.
Members include the Bureau of Land Management, Bureau of Reclamation, National Park Service, Idaho Outfitters and Guide Association, U.S. Fish and Wildlife, Idaho Outfitters and Guides Licensing Board, U.S. Forest Service, Idaho Recreation and Park Association, University of Idaho, Idaho RV Campgrounds Association and the Idaho Departments of Commerce, Parks and Recreation, Fish and Game, Agriculture and Transportation.
Pets Best Insurance, a pet insurance agency based in Boise, will donate 150 flying discs to dog parks and animal shelters throughout the Treasure Valley. The hardy toys will be distributed over the next few weeks to six dog parks in Boise, Meridian and Nampa, as well as several animal shelters in the area.
At the parks, the flying discs will be available for visitors to grab freely to toss to their dogs. If dogs are reluctant to part with the available flying discs, Pets Best will supply replacements for the parks.
Donated discs will be available at Nampa Dog Park, Meridian Bark Park and four Boise dog parks: Morris Hill, Military Reserve, Pine Grove and West Boise Dog Park, Boise.
Josh Evangelho of Liberty Mutual, Meridian, received the Company Person of the Year award from the Independent Insurance Agents and Brokers of Idaho at the agents' annual convention at the Coeur d’Alene Resort. The award was given to Evangelho because of his association involvement.
The organization represents most independent agents and brokers in Idaho and is part of the Independent Insurance Agents & Brokers of America.