Waffle Love, a popular food-truck and restaurant franchise from Utah, plans to open its first Idaho restaurant this fall in Meridian.
Banker-turned-waffle cook Adam Terry started his concept of decadent Belgium-style waffles as a food truck in the Provo-Orem area in 2013. The company, now headquartered in American Fork, Utah, grew to add more trucks and storefronts in Utah, California, Nevada, with one corporate-owned franchise in Arizona.
The Meridian eatery will be at Linder and McMillan roads in a shopping center that is still under construction, said franchise owner Michael Bevans. He wanted to be open in September but now believes November is more likely.
Bevans has his eye other locations in the area, too, but is waiting to see if this one succeeds.
The Waffle Love menu is based on a traditional Belgium liege waffle-dough recipe, made with pastry flour and imported pearl sugar. The company also sells a gluten-friendly waffle.
The waffles are made in house. Popular items include Dulce de Liege, a cinnamon waffle with fried ice cream; and a grilled-cheese waffle that comes with house-made tomato bisque. You also can build your own. There are seasonal specialties such as peach waffles and a turkey waffle around the holidays.
“Waffle Love is a great concept,” Bevans said. “I know the owners, and I’m personally a fan. I’ve tried everything, but I usually default to the Nutella Love, but I add ice cream.”
Bevans is moving his family from Orem, Utah, to Idaho with a goal to open several stores and possibly a food truck.
He wants to partner with Idaho growers for some regular and seasonal offerings. “We want to become part of the community,” he said.
Bevans also is also a corporate partner in Sodalicious, a gourmet soda fountain and bakery chain that plans to open four stores in the coming months.
Waffle Love was the runner-up in the 2015 Great Food Truck Race on the Food Network. It has a following in Treasure Valley, Bevans said, and he hopes it will be a hit locally.