A San Francisco-based company will begin offering personal shopping services next week to Boise and Meridian residents.
Instacart has partnered locally with Albertsons, Whole Foods Market, Petco, Costco and Natural Grocers to offer home and office delivery of goods in as little as one hour. Instacart customers do not need to be Costco members to order products from the warehouse store.
The service will begin Thursday, Aug. 24, in 11 Zip code areas of the two cities and outlying areas of rural Ada County. Instacart says more than 127,000 local households will have access to its delivery services.
The company said it plans to hire more than 100 people to go to stores to buy the items and deliver them to customers’ homes.
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“Our launch into Boise gives us an opportunity to expand service in the Idaho market,” said Sean Twersky, an Instacart senior regional director.
New customers can open an account at www.instacart.com or by downloading a phone app for iPhone or Android. First-time users can get $20 off a $35 order and free delivery by entering the code HIBOISE through Oct. 28.
Albertsons has delivered grocery orders in the Boise area for about a year. Walmart offers same-day pickup of online grocery orders from its store at 8300 W. Overland Road.
Instacart began five years ago and has expanded its business to more than 100 markets across the country, including Portland, Salt Lake City and Seattle.
Last year, Whole Foods signed a five-year contract that made Instacart its exclusive delivery partner. Whole Foods also invested an undisclosed amount to buy shares in Instacart.
It’s unclear how Amazon’s announced $13.7 billion purchase of Whole Foods might affect Instacart. Technology and business analysts told the Los Angeles Times that the buyout could benefit the company.