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June 30, 2009 4:56 AM

Peer-to-peer lending on the rise

It may be the financial world's version of Match.com. Known as peer-to-peer lending &mash; or P2P for short — it's a 4-year-old industry that's flourishing amid the current credit crisis. Borrowers post personal financial profiles in hopes of connecting online with investors seeking sweeter returns.

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