▪ Try something new in social media.
If you’re pretty good at using Facebook, Twitter and Instagram, maybe it’s time to go outside your comfort zone. Snapchat is all the rage and contrary to what you may have heard you don’t have to be 15 to enjoy it. Ello is a tiny social network that’s easy to use and has a passionate community.
▪ Apple1234 is a terrible password.
I know the requirements are at least eight characters with one capital letter and one number, but you should resolve to make all of your passwords secure. This will be tough to hack: n!QsLWkH percentDz5(.4j.
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▪ Update your settings every three months.
Change your passwords, make sure you didn’t grant access to your account through a service you no longer use, look for new settings deep in the preferences menu. Assuming you spend 15 minutes once every three months, that’s a total of 60 minutes four times a year. Your accounts and private information are worth that little investment.
▪ Stop sharing things without doing just a little research.
Guess what? Mark Zuckerberg is not giving you $4.5 million, but judging by all of the people sharing this nonsense on Facebook, you’d never know it. Nothing angers me more than people who share incorrect content without taking a quick second to Google it.
▪ Resolve to pay attention and respond.
If someone sends you a message where a response would be helpful/appreciated, respond to it. It amazes me that even in 2015 and 2016 that people don’t seize every opportunity to connect with their audience. Whether you run a business or are just trying to grow your community/following, this is an easy one.
▪ Try not to take everything so personally.
The Internet is full of mean trolls who exist mainly to get a rise out of you. It’s an unfulfilling online life, but it’s one many people choose. I see people get so frustrated that they stop participating, and when you do that the trolls win. Never let the trolls win.
Scott Kleinberg: @scottkleinberg.