A new radio station debuted this week at 92.7 FM. It proclaims itself as “The Alternative.”
Alternative to what, you ask?
You’ll definitely hear songs that you normally wouldn’t hear on other Treasure Valley commercial stations. Other artists on the playlist overlap established competitors in the Boise market.
There’s no deejay, just music — along with periodic reminders that you are listening to The Alternative. (And, no, I don’t need you snarky millenials telling me that listening to terrestrial radio at all is an alternative.)
I spent a half hour or so with the 92.7 FM and heard, in succession, Sublime (“Doin’ Time”), Elle King (“Ex’s & Oh’s”), The Killers ( “All These Things I’ve Done”), Mumford & Sons (“The Wolf”), Green Day (“Welcome to Paradise”) and Coleman Hell ( “2 Heads”). Two of those tracks are on the Billboard Top 20 Alternative Songs chart, so I’d expect that to be a heavy influence. (“Ex’s & Oh’s” is No. 1.)
I sent an email to the general manager of Impact Radio Group, which operates the station, but haven’t heard back. However, Radio Insight, which covers the radio industry, says that core artists at 92.7 FM will include Pearl Jam, Muse, Nirvana, Mumford & Sons, Red Hot Chili Peppers, Imagine Dragons and Foo Fighters.
If you have HD radio, you can chase a better signal for The Alternative at 101.9.