Assuming the FCC approves the sale, that almost certainly would bring a new format to the station, which is licensed in Fruitland and plays 1950s and 1960s pop, soul and rock ’n’ roll. EMF specializes in adult contemporary Christian formats such Air1 and K-Love.
“There’s no exact time frame,” said Mark Broz, general manager at Treasure Valley Broadcasting, “but I would say within a year.”
KKOO-FM’s sale isn’t entirely out of the blue. It has been for sale before, then taken off the market, Broz says.
“It all just kind of came down Thursday, and we’re going to see how it all shakes out,” Broz added. “More details pending.”