Treasure Valley radio stations don’t change much. So it came as a surprise when Variety Rock 105.1 FM made a subtle flip to Rock 105.1 in mid-October. The tweak was subtle. In fact, it took me until a few weeks ago to even notice it. Basically, 105.1 FM got tighter, harder and chunkier — as in hello Van Halen and AC/DC, goodbye Elton John and Fleetwood Mac.
The latest Nielsen Audio data, which measures listener share, hit the streets this week. Here are fall 2014 numbers, which measured listener share among commercial radio stations. They show that Rock 105.1 still has plenty of room to crank up those listeners. Jostling for space is a never-ending battle in this relatively crowded market. Here is a link to a similar post with the spring 2014 numbers, so you can see ratings trends.
Listeners 12 and older between 6 a.m. and midnight (the overall bragging rights category):
Listeners 25-54 years old between 6 a.m. and midnight (the category advertisers care about):
Update: Nielsen contacted me and told me to take down the 25-54 numbers — "... we do not allow the publication of audience estimates for demographics other than 12+." All I can say is that KQXR-FM won that demo. "Nielsen also prohibits the publication of any estimates for non-subscribing stations (i.e. stations that do not subscribe to the Nielsen ratings). There are three stations listed in the article that need to be taken out, please: KDBI-FM, KBXL-FM and KQTA-FM." So I took those out above. Sorry, kids.
Standard clarification: These are quarter-hour share, or AQH, numbers. “Share” is the percentage of listeners tuned in to a station at a given time. KBOI-AM's 7.6 in 12-plus means 7.6 percent of everyone 12 and older in the market listening to the radio at that time was tuned in to that station. “Rating” — the percentage of potential listeners in the market actually tuning in — is an entirely different thing. Find out more here.